Your landing page is the first thing people see when they go to your webpage or it is the first thing they see when they click a link to your sales page, which is really the same thing. You can use a landing-page for many different reasons but normally it is advertorial. This means you need to have simple, to the point and engaging content ready to keep them there.
Here are some great ways to optimize your Landing Page Design and Development:
Target your audience: There is no sense in having a great looking landing page that target car parts if your audience is a bunch of gardening hobbyists, is there? The single most important thing you need to determine is who you are going to target. And then make sure you develop and design your landing page to accommodate that. The key here is to keep them feeling a sense of connection with what you are doing. People do business with those who they know and who believe know them and their needs.
Have a reward landing page: Make sure you are enticing your readership with a place to sign up for beneficial content. Drip content into their e mails by giving them tips and tricks in short-form blog style e mails and then after a campaign or two hit them with a link that goes to another page for a reward for loyalty. Free reports that offer them even more free information. Lastly, on that page you have a link, which leads them to the final landing page to purchase related products that will provide all the benefits you were talking about in the free reports. This is a common page development scheme that works. You are providing compelling copy and also benefiting the customers before you ever ask them to sign up or purchase. This has been a tried and true way of marketing from a landing page that has made people real money.
Make sure you have only the form fields needed: People are still sheepish about what information they put out on the web. There are too many information-harvesting sites around and you don’t need to come off suspect. So, the way to get all the info you need without asking for a lot of contact info. In other words, you need to ask for information that is only relative to what you are giving away. For example, if it is only a newsletter or a podcast then why are you asking for a phone number and home address, complete with a birth date etc. You see what we mean?
In conclusion, these are the basic things you need to know so that you can be as creative as you like with your Landing Page Development and Design. If you keep these tips in mind you will save yourself needless effort in time and money that will sabotage your efforts, remember the human side of technology, people are still people and familiarity with trust is the key.